ShackNews reports on an emerging trend which sees game publishers offer one-time bonus codes to unlock extra content for certain titles. Rock Band 2, for example, comes with a code which will allow free 20-song download, but is only usable once. NBA Live '09 has functionality to update team rosters on a daily basis, but will only do so for the original owner. "'This information and data is very valuable and it wasn't free for us,' an EA representative explained on Operation Sports. 'T-Mobile is paying for it this year for all users who buy the game new. This is a very expensive tool to use, and if you don't buy it new, then you'll have to pay for this. It isn't greed at all.'"

BobB-nw brings us NetworkWorld's behind-the-scenes look at the technology supporting the NBA Finals. They primarily use Lenovo ThinkPads which run an automated statistic-gathering system. The NBA eschews Wi-Fi due to security concerns, and it abandoned attempts to use touch-screen technology because of durability and ease-of-use issues. Whether or not basketball is your sport of choice, it's an interesting view of how modern sports presentations come together. "Other courtside systems with proprietary software synch up with compact belt packs worn by the referees, who automate clock stoppages by blowing their whistles. Hellmuth noted that he oversaw an effort to ensure that clock stoppages could be seen from any angle in the arena by having lights on the backboard and elsewhere all flash at once."

jillduffy writes "Steve Schnur, a high-level music exec at Electronic Arts, talks about how video games are launching the careers of top musical artists these days. Some of his examples: 'Avril Lavigne was first introduced to European audiences through FIFA 2003. Fabolous was first introduced in America via NBA Live, and went on to sell over 2 million albums here. JET got their American iPod commercial based on exposure in Madden 2004. Avenged Sevenfold were an unsigned act when we featured them in Madden 2004...' Schnur explains how the phenomenon is made possible by the new generation of media junkies, who feel a song becomes real when they 'play it.'"

theodp writes "Used to be college scouts had to put in lots of miles to find a hick from French Lick. But thanks to the Internet, athletic recruiters no longer have to traipse out to actual games to find talent. The players are coming to them via links to video streamed from sports-info websites like Student-Athlete Showcase, iPlayers, and GetMyNameOut. The home-video-meets-NFL-Films highlight reels — which parents commission for a fee ranging from $300 to $5,000 — have become a standard component of college applications for jocks (as well as for aspiring actors, dancers, and musicians). One sales pitch: 'Are you willing to risk your child's potential scholarship with a homemade videotape? Remember, first impressions last forever!'"

jombeewoof alerted us to a story that went past unnoticed last weekend. A new industry-backed 'Copyright Alliance' was formed in the city of Washington, DC. Tasked with the nebulous goal of 'promoting the value of copyright as an agent for creativity, jobs, and growth', the ultimate goal of the organization is to strengthen copyright laws overall. "Backed by organizations like the MPAA, NBC, News Corp., Disney, Time Warner, the Business Software Alliance, Microsoft, ASCAP, the NBA, and others, the Copyright Alliance has already secured initial support from several members of Congress ... The group is headed by Patrick Ross, a former senior fellow at the Progress & Freedom Foundation, a strongly free-market think tank. Ross has written about IP issues for years, and in a 2005 opinion piece claimed that he was 'looking for anyone who wants to join me in seeking that elusive middle ground.' His new gig may be a strange place to fight for that 'middle ground' in any meaningful sense, as the Alliance is dedicated to 'strengthening copyright law' using 'bilateral, regional, and multilateral agreements to protect creators' and advancing educational programs 'that teach the value of strong copyright.'"

An SFGate article looks at the still rocky road that Google and YouTube are traveling as they try to iron out after-merger details. Hanging in the air are things like the Viacom takedown request, competition from Joost, and deal-making with organizations like the NBA and BBC. They're also concerned about little things like, you know, making money. From the article: "Tensions [with IP holders] haven't reached lawsuit status -- yet. Such a fight could be long and costly, but with Google's backing, YouTube could afford it. And that may be why media companies have held back so far, [IP lawyer Lee] Bromberg and others said. Google and YouTube have something to gain from deal-making, too. For the company to make money from advertising -- and the potential is huge, with an estimated $70 billion to $80 billion spent in television advertising -- Google and YouTube need the premium videos. Because viewers are more likely to watch these clips than myriad user-generated ones, advertisers are willing to pay more for them. "

rwven writes "In the October firmware update to the Xbox 360, Microsoft added the capability for their new console to reach the coveted 1080 resolution. EA and Sega have both announced new titles that will reach that resolution, the first for the system. They're not the most visually intense games (NBA Street Homecourt, and Virtua Tennis 3), but this is another symptom of the tight race between all three consoles. Does this change the playing field at all between Sony and Microsoft?" Moreover, does the resolution of a title matter all that much to you yet? Do you have an HDTV that can even reach 1080p? If you do, does reaching 1080p make you more likely to buy a game?

GigaGamez is reporting that the humorously-named Bunnyfoot research company (which specializes in behavior studies), has found that in-game ads just don't work. Some games which featured semi-stationary areas (like NBA Live) ended up with ads sticking in the minds of players. Games like Project Gotham Racing 3 ended up with the players having a 0% retention rate for ads that whizzed past. From the press release: "These results demonstrate a significantly poor level of engagement with consumers and exposed an apparent weakness within games to efficiently capture consumer attention. Despite following the model of real world sports advertising, current methods are not optimizing consumer engagement and are failing to influence the consumer in any significant way, the key driver for any marketing campaign and its validation. 'These results reflect the industry's concern relating to brand value and return on investment. Understanding consumer interaction at a deeper level of analysis allows us to measure the value of advertising investment' said Alison Walton, Head of Visual Engagement."

Gamespot has up the record of a liveblog from yesterday's Sony Game day event. They dish a medium-sized helping of dirt, with information like controller price ($50), first-party title price ($60), what is actually in the box, launch window titles, and a bit on what the online experience will offer. From the article: "2:04 p.m.: Hirai says the final boxed product is rolling off the assembly lines as we speak. Then he shows the retail packaging. He says they will have 22 launch-window titles, including games like FEAR, Call of Duty 3, Full Auto 2, Genji: Days of the Blade, NBA Live 07, NBA 2K7, NHL 2K7, Rainbow Six Vegas, Tony Hawk's Project 8, Untold Legends, and Riiidge Racer 7. (Yes, he said 'Riiidge.')" Meanwhile, 1up has some details on the PS3's pre-order status in Japan ... if you're curious. As well you might be, because importing a PS3 is illegal, doncha know.

jizziknight writes "Wired has an article up detailing the many types of in-game advertisements and product placements on the way to future games. Advertisers and developers might actually be starting to think it through, rather than just slapping the company's name on everything. Adidas Basketball will be sponsoring some unlockable 'features' in Electronic Arts' NBA Live 07 on the Xbox 360 and the PS3 that showcase its new 'It Takes 5IVE' slogan. The features include 5 players with special uniforms and an exclusive arena. In Fight Night Round 3, Burger King is sponsoring an unlockable boxer as well as an avatar of The King that joins your entourage when you win a Burger King-sponsored event. There are also a few details about an ad-supported MMOG by Acclaim, in which sponsors offer to buy items for you when you go shopping in the game. Another interesting tid-bit from the article: A comScore survey showed that 'Thirty-seven percent of heavy gamers (those who play games at least 16 hours a week) agreed that featuring actual products or companies in games make the games feel more realistic. About one-third (27 percent) of medium gamers (those who played less than 11 hours per week) agreed that in-game ads can add to a game's realism.' Of course, we've all seen instances where ads make the game less realistic."

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